Answering for UK businesses, 24/7

The front desk that never sleeps.

Customers text your number — the AI answers in seconds with your real prices, your real hours, and books them in. While you're on the job, with a guest, or asleep.

24/7
Never off shift
<60s
Typical reply
100%
Texts answered
0
Prices made up
AP Apex Plumbing Replies in seconds
Tuesday 21:47
Hi, how much is a boiler replacement?
Evening! A like-for-like combi swap starts from £1,850 including parts. Want me to book Dan for a free survey this week?
Yes please — Thursday?
Thursday 09:30 is free — booked. You'll get a text confirmation now. 👍 Anything else?
Lead captured · survey booked · 21:49
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01 · Interactive demo

Pick an industry. Watch it answer.

One engine, any business — the personality, prices and script are configured per client. Click one:

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02 · Call replay

Hear a real call, annotated live.

Press play. As the call unfolds, watch which capability is doing the work — and watch the lead record build itself on the right. Nothing typed, nothing missed.

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Capability in play
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Press play
A real conversation, replayed with live annotation
Lead record — building live
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✓ Synced to your CRM
This is a replay. Want to hear it handle your real enquiry? Try the live demo
03 · How it works

Live in days, not months.

No apps for your customers to install. No new habits to learn. Just texts, answered brilliantly.

Step 01

We learn your business

Your services, prices, opening hours and booking link go into your private knowledge base. The AI answers from your facts — it never makes prices up.

Step 02

Customers text your number

A dedicated business number receives enquiries day and night. Every message gets an instant, on-brand reply.

Step 03

Leads become bookings

The AI qualifies the enquiry, answers questions, and sends your booking link at the perfect moment. Every conversation saved.

04 · The platform

Built like infrastructure. Feels like magic.

Production-grade engineering under the hood — because your front desk is not the place for experiments.

Answers from your facts — never guesses

Before every reply, the AI looks up your real prices, services and hours from your private knowledge base. If something isn't there, it says so and offers a human follow-up. Zero invented prices — that's an engineering guarantee, not a promise.

You own the data

Full lead & message history, UK/EU hosted. Never sold, never shared, never used to train third-party models.

Compliant by design

STOP/START opt-out honoured instantly, as UK regulation requires. Customer-initiated only — no spam, ever.

Books while you work

The AI sends your booking link at the right moment — Calendly or any scheduler — and flags the lead as hot.

Knows when to hand over

Emergencies and off-script questions get flagged to a human instead of bluffed. Honest beats clever.

Scales from one van to one hundred sites

Multi-location, multi-brand, multi-number — one platform. Each business gets its own persona, knowledge base and number. Enterprise front desk or local trade, same engine, no re-build.

05 · The difference

Your options, honestly compared.

What actually happens to a customer enquiry at 9pm on a Tuesday:

Do nothing Human answering service AI Receptionist
Out-of-hours enquiries ✕ Missed △ If staffed ✓ Always answered
Reply speed ✕ Next day, maybe △ Minutes, queues ✓ Seconds
Knows your real prices △ Reads a script ✓ Looks them up live
Books appointments △ Takes a message ✓ Sends your booking link
Every conversation logged △ Summary notes ✓ Full transcript, yours
Typical monthly cost Lost leads £££ per-call fees One flat subscription
06 · Head to head

Versus Smith.ai, played straight.

Smith.ai is a strong product — an AI + human hybrid built around US phone answering, priced per call, deepest in legal CRMs. We took a different bet: text-first, flat-rate, and configured per industry. Here's where each one wins.

vs Smith.ai — hybrid human answering vs Air.ai — autonomous voice agents
Cost model

Flat rate, not per call

Hybrid answering starts around $95/month for ~50 calls — then booking, transcripts and follow-ups are metered add-ons, and overages stack. One subscription here covers unlimited conversations with booking and transcripts included. Your busiest month costs the same as your quietest.

Channel

Text-first, where customers are

Call-centre hybrids solve missed calls. Most UK enquiries under 40 arrive by text, WhatsApp or web chat — and a written thread converts better: prices in writing, links tappable, transcript automatic.

Grounding

Live lookup, not a script

Agent services answer from the intake script they were given — a mid-call data lookup isn't in their architecture. Our replies query your knowledge base live: change a price at 9pm and the next reply already knows it.

Speed

Seconds, no queue

Human-in-the-loop means hold music and staffing peaks. Pure AI answers every message in under a minute, at 3am, on Christmas, during ten conversations at once.

Fit

Built for UK SMEs

Smith.ai's centre of gravity is US law firms and legal CRMs. Ours is the UK high street — salons, trades, clinics, hospitality — with UK/EU hosting, GBP pricing and STOP/START compliance built in.

Vs voice AI (Air.ai)

Written beats spoken for trust

Autonomous voice agents are impressive — but a 30-minute AI phone call is where hallucinations hide. A text thread is auditable: every price quoted is on the record, every link tappable, every opt-out enforced. Regulated businesses need receipts, not vibes.

Restaurants · Early access

The order arrives in the chat. So does the payment.

For takeaways: customers order by WhatsApp or SMS, pay by secure link with the money settling straight to the shop, and the kitchen runs on one tablet screen. Now onboarding a small pilot group.

■ Order inside the conversation ■ Paid at source — shop keeps its money & customers ■ One tablet, one tap per order Join the restaurant pilot
07 · FAQ

Questions, answered straight.

Will it make up prices or promises?+

No. Every reply is grounded in your knowledge base. If a price isn't listed, the AI says it needs to confirm and offers a callback — it never invents a figure.

What if a customer asks something complicated?+

Off-script or sensitive questions are flagged to you with the full context, and the customer is told a human will follow up. The AI hands over rather than bluffs.

Does it answer voice calls too?+

Yes. Voice answering is built and in final testing — the same AI that texts also takes calls, and can text the booking link to the caller mid-call. Text-first remains the default; voice launches as the premium tier.

Who owns the conversation data?+

You do. Full transcripts and lead history are yours to export at any time, hosted in the UK/EU, and never used to train third-party models.

How long does setup take?+

Days, not months. We build your knowledge base from your website, price list and a short call — then you test it yourself before it goes live.

What about opt-outs and compliance?+

STOP and START keywords are honoured instantly, as UK regulation requires. Conversations are customer-initiated only — the platform sends no unsolicited marketing.

See it answer for your business.

Book a 15-minute demo — we'll set the AI up with your services and prices, and you can text it yourself before you decide anything.

No contracts to see the demo. Setup is done-for-you.

From the knowledge base All guides →

The real cost of a missed enquiry

Put a number on what silence costs — and what "answered" should actually mean.

The 8-question buyer's checklist

What separates a real AI receptionist from a chatbot in a suit.

UK SMS rules, in plain English

Opt-ins, STOP and GDPR — what the rules expect, without the legalese.